A world-first in dry pet food technology. 100% fresh ingredients


world-first in dry pet food technology. 100% fresh ingredients.         

Freshtrusion technology allows more fresh ingredients to be used in dry pet foods than any other extrusion system in the world, including fresh meat and now fresh vegetables, herbs and ‘botanicals’.

Why completely fresh is best:

• Empowers your brand with unique selling points

The inherent flexibility of Freshtrusion allows brand owners to create their own exclusive recipe to

differentiate their offering.

• Leverage current market trends

Today’s pet owners are highly demanding and are looking for pet foods which reflect the current

trends in human foods. In the case of pet food this translates to:

- Raw and fresh ingredients 

- Human grade whole foods

- Minimal processing

- No by-products, such as rendered meals

- High protein, high meat and superfoods 

• Builds trust & confidence

Pippa and Max collects raw & fresh ingredients using our own refrigerated transport. Pippa and Max source from farms, growers and other human grade food suppliers and deliver fresh to the Pippa and Max kitchens. Brand owners can have full traceability and provenance of all their fresh ingredients. Alternatively, brand owners can source and supply their own fresh ingredients.

• Healthier for pets

Completely Fresh is more nutritious as raw ingredients naturally contain higher levels of nutrients and antioxidants supporting the health and wellbeing of pets.

• Tastier & improved digestibility

Fresh ingredients are more palatable and have a higher digestibility, resulting in less waste.

Our Guarantee:
Quality Ingredients
Your Pets Happiness